Product concept · UX  ·  2019 – 2022

NOS is the largest news brand in the Netherlands. Its website and app together reach more daily users than any other Dutch news platform. By 2019, three quarters of all daily traffic already came from smartphones, and the NOS app was growing year on year in an increasingly competitive market. Radio and television reach had been declining, making the digital product more important than ever as the primary touchpoint for millions of people. The existing platform needed to evolve, not just visually, but structurally, to keep pace with audience expectations and stay ahead of competitors.