Large-scale advertising design for Canva, spanning campaigns and markets across Europe.
Canva
Visual Design · Art Direction · 2025
Project under NDA portfolio shows client approved preview of work
As part of the Dept Agency team, I designed over 1,000 Meta ads and display banners for Canva's 2024/2025 campaigns. Themes ranged from education and Carnival to Oktoberfest, spanning many formats, languages and markets. Every asset was delivered to a zero-defect standard, in close collaboration with motion designers, copywriters and creative directors.
Each campaign rolled out across multiple countries simultaneously, with every asset requiring localised copy for both ad content and captions.
Once copy was finalised per market, I built Canva templates for each language variant and used those as the foundation for the full asset set. Static deliverables were produced as a complete design set per language. Motion assets started with a storyboard. Retargeting requirements multiplied the volume further. Client feedback was handled directly in Figma before final delivery.
On the final campaign, the lead designer at Dept invited me to step into an art direction role. This meant overseeing visual refinement, maintaining creative coherence and holding the quality bar for the team.
Credits
Delivered in collaboration with a large team of copywriters and motion designers at Dept Agency, without whom the scale and quality of this work would not have been possible.
Tools used:
Figma
Canva